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EPISODES
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Understanding Your Value Proposition
This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for. LISTEN HERE
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Meet Jennifer
Jennifer Cooper is the Founder and Fractional CMO of Evolution Marketing with over 25 years of leadership in marketing, client service, and strategic growth in the homebuilding industry. A former C-suite executive, she excels at aligning boardroom vision with cross-functional execution to drive customer experience, product innovation, and market expansion.
Jennifer has worked with Fortune 500 companies and builders of all sizes, earning recognition as NAHB’s National Marketing Professional of the Year for two consecutive years. Her background spans single-family, multi-family, restoration, non-profit, energy, and retirement sectors. She has been part of four major company acquisitions and brings an untamed passion for technology and home design, from new home product innovation to trending finishes.
Today, she partners with builders and service providers across real estate and industries abroad as a trusted Fractional CMO. Jennifer mentors through the Denver HBA, frequently speaks across the industry, and has served on advisory boards for Zonda, Atlas RTX, Colorado Homebuilding Academy, and the Tennyson Center for Children. She was also a spokesperson for the St. Jude Dream Home in Denver.
Let's Talk!
We would love to invite you to a virtual or in person conversation. Email, text or Zoom!
​Email our founder to get started:
jcooper@evolutionmarketingco.com
Tel: 720.557.1697
Your customers yesterday will evolve and so will their needs tomorrow.
How will you keep up? We can help.