Evolve. Grow. Thrive.

EXECUTIVE MARKETING & SALES SOLUTIONS

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Awareness. Differentiation. Value.

Get ready, let's GROW!

Here, we don’t expect time to stand still. Not for your brand, your customer experience, your processes, your product designs, or your people. Everything is evolving everyday… or it should be. It's why Evolution Marketing was born. We don’t like routine and we expect reaction and reflection from everything we do.

We are passionate about ALL things marketing, and we even consider ourselves as evolving unicorns – taking on the marketing and team development tasks, the data and digital analysis tasks, brand strategy and the most fun and creative partnership projects.

Are you ready to EVOLVE your company?

Welcome to Evolution Marketing.

SERVICE AREAS

Where can we help you EVOLVE?

Marketing Consultation & Leadership Service Focus Areas

Growing and Building
Marketing Teams & Sales Training

Brand Development
& Strategy

Collateral and
Web Design

Content &

Communications

Digital Marketing Strategy
& Execution

CMO Coaching

SERVICE AREAS

We THRIVE in all things marketing!

Here's a look at how we can improve your marketing operations

Brand Managment

New and updated brand identity, design and standards creation
Brand evolution - mission, vision, voice
Internal brand communications
Infographic design

Online Strategy

Comprehensive online audit
Digital advertising plan and media buying
Online content structure
Website audit & cleanup
New website management
Social media management
Homebuilding listings: MLS and Syndication audit

Onsite Storefront Strategy

Grand Openings
Onsite event strategy
Wayfinder signage
Sales kiosk integration

Sales Office & Interior Design

Company office interior design and programmatic use of space
Sales office design- concepts through install
We partner with Builders Design to offer top notch interiors and trend research coast to coast
We integrate technology and POS signage for one-of-a-kind brand experiences

Creative Strategy

Full content creation/ graphic design services
Website scope, design and management
Photography & videography services
Audio and visual storyboards
Creative development of all mass media: radio, billboard, TV/OTT

Research & Data Analysis

Customer journey mapping and strategy
Marketing technology scope and recommendations
Focus group research
Competitive analysis

Technology Review
& Implementation

Marketing technology audits & recommendations
Work with Focus 360 as a Preferred Partner to offer top of the line visualization
We work with the industry's top CRM implementation specialists for sales and marketing tool integrations

Marketing / Sales:
Audits & Training

Brand audits
Content and communications audits
Online sales analysis and training review
Website and user studies
Sales training materials & guides
Secret shopping
Team support – identifying roles, hiring, and mentoring

“You are not growing if you are not evolving.”

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Our Experience + Value = Your Winning Equation

Specific Single-Family and Multi-Family Focus Areas

Marketing plans & budget design to drive traffic
Community launch strategies
Developing new community brands
Identifying and building the right marketing communication assets
Marketing path design – aka signage strategy
Sales Office Design
Model Merchandising/ Amenity Merchandising
Masterplan Marketing

Welcome Center Experiential Design
Team support- identifying roles and hiring
Online sales analysis and training review
Marketing Technology
Scope & Recommendations
Sales Training Materials
Customer Journey Mapping
Research & Competitive Analysis
Competitive Shopping

ABOUT

Meet Team Evolution

Jennifer Cooper is the Founder & Fractional CMO at Evolution Marketing and brings 24 years of marketing and client service experience across industries. She has enjoyed time working for Fortune 500 companies as well as multi-family, national, regional and local builders. She also was recognized as national marketing professional of the year two years in a row by the NAHB. Jennifer has worked across single family, multi-family, restoration construction, non-profit, retirement and energy industries and has vast experience in overseeing marketing and sales team development, advising on company operations, and bringing creative solutions to her clients from product development to customer experience. Having left the corporate c- suite just three years ago, Jennifer today focuses her efforts on helping builders, developers, and real estate service companies as a Fractional CMO. She offers a majority of her time serving as a sales and marketing partner for Builders Design, Focus 360, and several regional home builders. She also offers her time and perspective to help other businesses with marketing advice in the homebuilding industry, is an active mentor with the Denver HBA, and speaks often throughout the industry. Jennifer has served as a spokesperson for the St. Jude Dream Home in Denver, and served as an advisory board member for Zonda, Atlas RTX, the Colorado Homebuilding Academy, and the Tennyson Center for Children. In her spare time, you will find Jennifer supporting local charities and fundraisers benefiting children and rescued animals. She also is a wife to Andrew, her husband of 20 years, and a soccer mom and a volleyball mom to her two children and enjoys traveling abroad.

JENNIFER COOPER
Founder, Fractional CMO

LAURA OWNBEY
Executive Marketing Strategist

Laura Ownbey is a seasoned marketing professional with over 20 years of experience in brand development, customer experience management, community strategy, and collateral design. With a background in marketing, graphic design, and technology start-ups, Laura brings a unique blend of creativity, innovation, and strategic thinking to the table. Throughout her career, Laura has demonstrated a knack for driving measurable results by analyzing market trends, identifying opportunities, and implementing data-driven strategies. She has been recognized as a marketing leader in the industry, receiving accolades such as the Denver Metro Home Builder Association’s marketing professional of the year for 2023 and the National Association of Home Builder’s silver award for marketing professional of the year for 2023. Based in Northern Colorado with her husband Justin, a VP of mortgage lending, Laura enjoys traveling, attending concerts and sporting events, and spending quality time with her adult children in her spare time.

PUBLIC SPEAKING

EVOLUTION SPEAKS

Jennifer Cooper is an applauded and repeat speaker at many national events. You will find Jennifer contributing regularly to well-known podcasts, webinars, taking the stage at national industry conferences and speaking at women focused events to drive confidence and growth of more women into c-suite roles.

Appearances include:

International Builders Show, Builder 100, Professional Women in Business, Atlas RTX Podcasts, PCBC, Women in Residential Construction, HBA events, Digital Marketing Podcast by Blue Tangerine, Epcon's National Conference, Internal RedTalk by Cardinal Group and many others.